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QUALIFI Level 7 Diploma in Strategic Marketing

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What you'll learn

The QUALIFI Level 7 Diploma in Strategic Marketing is a prestigious qualification that equips professionals with advanced knowledge and skills in marketing. This program delves into strategic marketing concepts, providing students with the tools and expertise to develop and execute effective marketing strategies. It covers various topics, including market research, consumer behaviour, branding, and digital marketing. Graduates of this program are well-prepared to lead marketing teams and make strategic decisions that drive business growth. The Level 7 Diploma in Strategic Marketing is recognised for its high standards and contribution to fostering marketing excellence.

The Qualifi Level 7 Diploma in Strategic Marketing program aims to achieve the following learning outcomes:

  • Establish a strong foundation in strategic marketing, enabling the effective planning and execution of practical strategic marketing initiatives commonly encountered in professional settings.
  • Utilise analytical and problem-solving skills within marketing management, critically evaluating and synthesising theoretical frameworks relevant to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they pertain to marketing.
  • Recognise the practical significance of these frameworks across a range of strategic business scenarios.
  • Develop frameworks for analysing and comprehending strategic marketing processes within various organisations operating within evolving marketing environments.
  • Foster research and analytical abilities, focusing on creating value propositions within provider/customer relationships in market-driven strategies.
  • Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic perspective in product and market development management.


Key Benefits

The Qualifi Level 7 Diploma in Strategic Marketing covers the following key competencies:

  • Understand the external and internal environmental assessment processes to craft effective marketing plans.
  • Gain insight into the crucial psychological, sociological, structural, and cultural factors that shape consumer buying behaviours.
  • Recognise the significance of information technology and social media within digital marketing.
  • Analyse the fundamental principles of strategic marketing management.
  • Grasp the steps and components involved in establishing and enhancing a brand's image over an extended period.
  • Develop the ability to create appropriate methodologies for conducting business research.

About Awarding Body

Qualifi is a UK Government (Ofqual.gov.uk) regulated awarding organisation and has developed a reputation for supporting relevant skills in a range of job roles and industries, including Leadership, Enterprise and Management, Hospitality and catering, Health and Social Care, Business Process Outsourcing and Public Services. Qualifi is also a signatory to BIS international commitments of quality. The following are the key facts about Qualifi.

  • Regulated by Ofqual.gov.uk
  • World Education Services (WES) Recognised

What is Included?

  • Outstanding Tutor Support: EDVORO provides consistent and helpful guidance throughout the course. Learners can seek assistance through the EDVORO Support Desk Portal.
  • Cutting-Edge Learning Management Platform: Access to a modern platform that contains essential learning resources and facilitates communication with the support desk team.
  • Quality Learning Materials include well-structured lecture notes, study guides, and practical applications. Real-world examples and case studies are integrated to help learners apply their knowledge effectively. These materials are available in well-structured pathway books, letter notes, PDF, PowerPoint, or Interactive Text Content formats on the learning portal.
  • Formative Assessment Feedback: Tutors provide feedback on formative assessments, helping learners improve their achievements throughout the program.
  • Summative Assessment feedback: Tutors provide feedback on summative assessments; this kind of feedback can be instrumental in helping students achieve their academic goals.  
  • Accessible Assessment Materials: All assessment materials are conveniently accessible through the online learning platform.
  • Supervision for All Modules: This suggests that oversight and guidance are provided for every module of the course.
  • Multiplatform Accessibility: Learners can access course materials through various devices such as smartphones, laptops, tablets, or desktops. This flexibility allows students to study at their convenience.
  • Limitless Learning Opportunities: EDVORO offers a range of innovative online and blended learning experiences to help learners expand their knowledge.
  • Blended Learning Approach: A blend of online and classroom study for convenience.
  • Convenience, Flexibility, Support, and User-Friendliness: Core principles of online learning at EDVORO


  • Assignment-based Assessment (Time-constrained) 
  • No exam

Entry Requirements

The Qualifi Level 7 Diploma in Strategic Marketing is designed with accessibility in mind, aiming to minimise unnecessary restrictions. To qualify for this program, candidates must meet the following prerequisites:

  • Age Requirement: Applicants should be a minimum of 21 years old.
  • Educational Qualifications: Prospective students must hold one of the next:

                      A Level 6 Qualification, or

                      A bachelor's degree or equivalent.

  • English Language Proficiency: International applicants whose native language is not English must attain a minimum score of 6 or above in the IELTS (International English Language Testing System) exam.



Upon completing the Qualifi Level 7 Diploma in Strategic Marketing, learners will have several progression options, such as:

  • Advancing to the Qualifi Level 8 Diploma.
  • Enrolling in a university program to work towards earning a master's degree.
  • Entering the professional workforce within a related field.


Why gain Qualification

  • QUALIFI diplomas provide industry-recognised certification, showcasing expertise.
  • They facilitate career growth, enabling access to higher-level positions and increased earnings.
  • Specialised knowledge is a hallmark of QUALIFI diplomas, valued in niche industries.
  • Practical training ensures hands-on skill development for immediate workplace application.
  • Flexible learning options, including part-time and online courses, accommodate diverse schedules.
  • QUALIFI qualifications are globally recognised, facilitating international work and education opportunities.
  • Business-focused diplomas are beneficial for aspiring entrepreneurs and those starting ventures.
  • Networking, regulatory compliance, staying updated with industry trends, and enhanced confidence are additional benefits of a QUALIFI diploma.
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Course Content

Reference No : H/650/7075

This unit aims to deepen learners' understanding of evaluating the potential consequences presented by current, evolving marketing challenges. It also seeks to nurture their strategic thinking skills to create future marketing strategies grounded in adaptable marketing principles applicable to various contexts.

Credit : 20 || TQT : 200

Reference No : K/650/7077

In this unit, participants will gain insights into the latest tools and theories for utilising social media to effectively achieve branding and communication goals. Learners will delve into the scientific and strategic facets of marketing, supplemented by hands-on practical experience in implementing online marketing and social media strategies.

Credit : 20 || TQT : 200

Reference No : J/650/7076

This unit aims to promote learners' comprehensive understanding of the theoretical and practical components that influence the consumer behaviour of both individuals and organisations.

Credit : 20 || TQT : 200

Reference No : L/650/7078

This unit aims to nurture learners' understanding of contemporary insights related to the business environment, competitive dynamics, and the skill of seamlessly integrating marketing strategy into a holistic business strategy.

Credit : 20 || TQT : 200

Reference No : M/650/7079

This unit empowers participants to develop a strategic branding approach at the product/service level that aligns with the corporate brand. Learners will cultivate an understanding of how to approach marketing from a branding perspective.

Credit : 20 || TQT : 200

Reference No : Y/650/7080

The goal of this unit is to boost learners' research skills, encompassing the creation of research proposals, conducting comprehensive literature reviews, mastering proper referencing, gathering data through interviews and surveys, designing effective questionnaires, performing statistical analysis using tools like SPSS, and utilising qualitative data and methodologies to conclude the analysed data.

Credit : 20 || TQT : 200

Delivery Methods

The program is delivered by Edvoro, a flagship of the School of Business and Technology London, and awarded by QUALIFI; Edvoro offers a range of flexible delivery methods to cater to the diverse needs of its learners. These options include online and blended learning, allowing learners to select the mode of study that best suits their preferences and schedules. The program is designed to be self-paced and is facilitated through Edvoro's state-of-the-art Learning Management System.

Edvoro ensures learners can engage with their tutors through the Edvoro Support Desk Portal System. This platform enables learners to discuss course materials, seek guidance and assistance, and request feedback on their assignments, fostering a dynamic and interactive learning experience.

Edvoro stands out by providing exceptional support and infrastructure for online and blended learning formats. We have adopted an innovative approach to learning, replacing traditional classroom-based instruction with web-based learning while maintaining an exceptionally high level of support. Learners who enrol at Edvoro benefit from the dedicated guidance of a tutor throughout their learning journey, ensuring comprehensive support from beginning to end, whether they choose the online or blended learning option.

Resources and Support

Edvoro is committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively. When a learner submits a support request via the support desk portal for advice, assessment feedback, or any other service, one of the support team members assigns the request to an appropriate tutor. Once the support team receives a response from the allocated tutor, the information is promptly made accessible to the learner through the portal. This structured support system is designed to assist learners and streamline support processes efficiently.

Edvoro's competitive edge is enhanced by the high-quality learning materials crafted by industry experts. The learning materials encompass well-structured pathway books, letter notes, practical applications with real-world examples, and case studies that empower learners to apply their knowledge effectively. Learning materials are conveniently accessible in one of three formats, PDF, PowerPoint, or Interactive Text Content, through the learning portal, providing learners with versatile options for accessing and engaging with the content.

Study Options
  • Duration 12 Months
  • Credits 120
  • Accreditation Ofqual.Gov.UK
  • Intake Every Month
  • Study Mode Online / Blended
  • Course Materials: Well Structured
  • All Inclusive Cost Yes
  • Tutor Desk Yes
  • Support Desk Yes
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