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OTHM Level 7 Diploma in Strategic Marketing

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What you'll learn

The OTHM Level 7 Diploma in Strategic Marketing is designed to empower learners with the essential skills and knowledge for crafting effective marketing and branding strategies essential for organisations to stay competitive. This course takes an integrated approach, blending theoretical foundations in marketing, branding, consumer behaviour, and digital communication management with hands-on activities. By the end of the program, participants will have honed their strategic marketing, branding, and consumer behaviour skills, enhancing their ability to execute their organisation's strategy more effectively.

Key Benefits

This qualification offers several significant advantages, including the ability to:

  1. Showcase a practical grasp of the value of these frameworks in various strategic business scenarios.
  2. Construct frameworks for comprehending and scrutinising strategic marketing processes within various organisational contexts, even in evolving marketing landscapes.
  3. Cultivate practical research and analytical skills within the market-driven strategy context, specifically focusing on devising value propositions in provider-customer relationships.

About Awarding Body

OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation) and recognised by Qualifications Wales. OTHM qualifications have achieved a reputation for maintaining significant skills in various job roles and industries like Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. OTHM serves the progression option with several UK universities that acknowledges the ability of learners after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top-up and Master's/top-up programmes.

  • Regulated by ofqual.gov.uk
  • Recognised by World Education Services (WES)

What is Included?

  1. Outstanding Tutor Support: EDVORO provides consistent and helpful guidance throughout the course. Learners can seek assistance through the EDVORO Support Desk Portal.
  2. Cutting-Edge Learning Management Platform: Access to a modern platform that contains essential learning resources and facilitates communication with the support desk team.
  3. Quality Learning Materials include well-structured lecture notes, study guides, and practical applications. Real-world examples and case studies are integrated to help learners apply their knowledge effectively. These materials are available in well-structured pathway books, letter notes, PDF, PowerPoint, or Interactive Text Content formats on the learning portal.
  4. Formative Assessment Feedback: Tutors provide feedback on formative assessments, helping learners improve their achievements throughout the program.
  5. Summative Assessment feedback: Tutors provide feedback on summative assessments; this kind of feedback can be instrumental in helping students achieve their academic goals.  
  6. Accessible Assessment Materials: All assessment materials are conveniently accessible through the online learning platform.
  7. Supervision for All Modules: This suggests that oversight and guidance are provided for every module of the course.
  8. Multiplatform Accessibility: Learners can access course materials through various devices such as smartphones, laptops, tablets, or desktops. This flexibility allows students to study at their convenience.
  9. Limitless Learning Opportunities: EDVORO offers a range of innovative online and blended learning experiences to help learners expand their knowledge.
  10. Blended Learning Approach: A blend of online and classroom study for convenience.
  11. Convenience, Flexibility, Support, and User-Friendliness: Core principles of online learning at EDVORO


  • Assignment-based Assessment (Time-constrained)
  • No exam

Entry Requirements

To be eligible for the OTHM Level 7 Diploma in Strategic Marketing, learners must have:

  1. An honours degree in a related field, a UK level 6 diploma, or an equivalent qualification from overseas.
  2. Mature learners with management experience should verify with the delivery centre before enrolling.
  3. Learners should be 21 years old or above at the start of the course.
  4. If a learner is not from a predominantly English-speaking country, they must demonstrate proficiency in the English language.


  • Upon completion, the OTHM Level 7 Diploma in Strategic Marketing equips learners with advanced skills in strategic marketing. This qualification facilitates progression into higher-level positions and provides a solid foundation for further academic pursuits, including Master's programs in marketing or related fields.

Why gain Qualification

  • OTHM diplomas offer international recognition, widening global career prospects.
  • They signify a high standard of education, boosting employability and income potential.
  • Programs reviewed by highly qualified experts in the relevant sector.
  • OTHM programs emphasise practical skills, ensuring graduates are job-ready.
  • Flexibility in learning options accommodates diverse schedules and commitments.
  • Industry-specific focus provides in-depth expertise, which is crucial in competitive job markets.
  • Networking opportunities foster valuable professional connections.
  • OTHM offers specialised business diplomas, ideal for aspiring entrepreneurs.
  • OTHM qualifications ease compliance with regulatory requirements in specific fields.
  • OTHM diplomas empower personal and professional growth in today's competitive landscape.
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Course Content

Reference No : A/618/1614

The primary goal of this unit is to instruct learners in assessing the consequences of evolving marketing challenges and formulating prospective marketing strategies by applying fundamental principles within various contexts.

Credit : 20 || TQT : 200

Reference No : F/618/1615

This unit aims to enhance learners' comprehension of the theoretical and practical aspects of the factors and processes that shape the consumer behaviour of individuals and organisations.

Credit : 20 || TQT : 200

Reference No : J/618/1616

This module offers learners a hands-on introduction to digital and social media technologies, instructing them on effectively utilising social media for branding and communication objectives.

Credit : 20 || TQT : 200

Reference No : L/618/1617

This module offers a thorough analysis of the key elements of marketing strategies and their seamless integration within organisations, fostering ongoing success in a fiercely competitive market environment.

Credit : 20 || TQT : 200

Reference No : R/618/1618

The objective of this unit is to cultivate learners' comprehension of the fundamental principles that form the foundation for effective brand management and brand equity. It also emphasises marketing approaches from a branding perspective.

Credit : 20 || TQT : 200

Reference No : Y/618/1619

This unit instructs students in research skills encompassing proposal writing, literature review, data collection, questionnaire design, SPSS analysis, and qualitative data analysis.

Credit : 20 || TQT : 200

Delivery Methods

The program is delivered by Edvoro, a flagship of the School of Business and Technology London, and awarded by OTHM; Edvoro offers a range of flexible delivery methods to cater to the diverse needs of its learners. These options include online and blended learning, allowing learners to select the mode of study that best suits their preferences and schedules. The program is designed to be self-paced and is facilitated through Edvoro's state-of-the-art Learning Management System.

Edvoro ensures learners can engage with their tutors through the Edvoro Support Desk Portal System. This platform enables learners to discuss course materials, seek guidance and assistance, and request feedback on their assignments, fostering a dynamic and interactive learning experience.

Edvoro stands out by providing exceptional support and infrastructure for online and blended learning formats. We have adopted an innovative approach to learning, replacing traditional classroom-based instruction with web-based learning while maintaining an exceptionally high level of support. Learners who enrol at Edvoro benefit from the dedicated guidance of a tutor throughout their learning journey, ensuring comprehensive support from beginning to end, whether they choose the online or blended learning option.

Resources and Support

Edvoro is committed to providing unwavering support throughout your educational journey. Our dedicated support team is a crucial link between tutors and learners, ensuring that guidance, assessment feedback, and additional study assistance are delivered promptly and effectively. When a learner submits a support request via the support desk portal for advice, assessment feedback, or any other service, one of the support team members assigns the request to an appropriate tutor. Once the support team receives a response from the allocated tutor, the information is promptly made accessible to the learner through the portal. This structured support system is designed to assist learners and streamline support processes efficiently.

Edvoro's competitive edge is enhanced by the high-quality learning materials crafted by industry experts. The learning materials encompass well-structured pathway books, letter notes, practical applications with real-world examples, and case studies that empower learners to apply their knowledge effectively. Learning materials are conveniently accessible in one of three formats, PDF, PowerPoint, or Interactive Text Content, through the learning portal, providing learners with versatile options for accessing and engaging with the content.

Study Options
  • Duration 12 Months
  • Credits 120
  • Accreditation Ofqual.Gov.UK
  • Intake Every Month
  • Study Mode Online / Blended
  • Course Materials: Well Structured
  • All Inclusive Cost Yes
  • Tutor Desk Yes
  • Support Desk Yes
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